Dear Health Freedom Advocate,

I began my career in the dietary supplement industry more than 25 years ago when I went to work for my brother who co-founded a small supplement company. I was just 19 years-old and my brother put me to work in his little factory where I learned how to measure ingredients, manufacture and bottle capsules, and ship the finished products out to customers.

At the time, I had no idea that I would one day be the CEO of a supplement company. Back then, I was just a kid helping out my older brother. But looking back on it now, I’m grateful for the business basics that I learned from my brother, and even more importantly, I’m thankful I had the chance to watch first hand how my brother applied the principles of integrity that both he and I learned from our family.

Integrity… that is probably the most over used yet under applied concept that I’ve ever seen. So many people, politicians, and companies claim to have it, but so few demonstrate it, live it and live by it.

I have to admit that there are some days when I am just a little embarrassed to be a part of the dietary supplement industry. Integrity, you see, seems to be in short supply amongst the people and companies that make up the industry that I have chosen as my life’s work.

The supplement industry somehow seems to attract the frauds, the fakers, and the false claim makers. These get-rich-quick schemers know nothing of true integrity.

My family taught me that integrity was “doing the right thing even when no one is watching.” That’s simple enough, but the hucksters use the “when no one is watching” part as loophole to not do the right thing. They make up false testimonials from “satisfied customers” and they substitute poor quality, ineffective ingredients while claiming to purchase “only the best.”

It’s these people—and their lack of integrity—that tarnish the industry and make it hard for companies with true integrity to compete.

Suffice to say… what I learned from my family I apply everyday at Health Freedom Nutrition. I have integrity—and real customer testimonials, and effective ingredients and a money back guarantee that I honor. I just wish, for the sake of the industry and the consumer, that some of these so called competitors could say the same.

Dale Fowkes, Founder

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